As the UK’s leading Ethical CBD brand, we maintain an unwavering focus on increasingly sustainable, transparent and eco-friendly processes so we can offer the highest quality care for people and the planet. Every stage of our production process is proudly cruelty-free, vegan friendly, and free of toxins or heavy metals. Our research is meticulous, our brand ethics are central to all decisions, and the purity of our products is irrefutable.
We are careful to only work with suppliers who adhere to similar ethical conduct and are scrupulous in our checks in making sure our ethical policy is watertight right across the board.
Our key ingredients will always be organically-grown and sourced sustainably. Wherever possible, we source all secondary ingredients using these same ethical standards.
Unlike other CBD providers, we don’t use shortcuts in the extraction of our CBD.
No unnecessary chemicals find their way into any of our CBD extracts and we ensure this through stringent testing, allowing us to deliver on quality, purity and safety.
Strictly tested to the highest standard at the world-renowned Socotec labs, allowing us to deliver on quality, purity and safety. The result is a CBD brand that you can trust. Learn more here.
All our CBD products are cruelty-free and have undergone rigorous cruelty-free safety assessments. We are proud to say that our CBD doesn’t involve animal cruelty (at any stage of the process).
Our packaging uses recycled paper, is vegan approved, and operates a CO2 neutral press, helping us continue our commitment to ethical sustainability. All of our external packaging (even the tape that seals the boxes) is made from at least 90% recycled material.
We support the charities which mean the world to us and to give a little back wherever we can. We currently support the Land Trust by regular donations and raising awareness about their causes, and are a member of the 250 club for Surfers Against Sewage and network of Wilder Businesses with Cornwall Wildlife Trust.