The disruption caused by the Covid-19 pandemic has impacted beauty brands the world over, changing consumer behaviour and presenting new challenges. Despite the detrimental effects the global health crisis has had on the beauty industry as a whole, the clean beauty industry is one that has seen exponential growth.
One company making waves in the post-Covid skincare revolution is Cornish company EthicaCBD. With a new clean beauty range that promises a chemical-free, non-toxic skincare regime, EthicaCBD has seen more than a 250% increase in clean skincare product sales since March 2021. This forward-thinking company realises that if there was ever a time for consumers to make the change to clean CBD beauty products, it is now.
People are becoming more conscious about how lifestyle habits affect their skin and so seeking out products to protect and nurture it. Because wellness is at the forefront of consumers’ minds right now, it follows that the ever-looming awareness of one’s health would filter into other aspects of daily life. According to a report by The Common Thread Collective, the global market value for natural cosmetics is in fact expected to double to approximately $54.5 billion by the year 2027.
The term “clean cosmetics” includes products which only contain safe, clean ingredients which pose no harm to the user (or the planet). Ingredients of clean beauty products must be toxin-free, cruelty free and be labelled transparently. Clean beauty products are free of hormone-disruptors and carcinogens and do not use packaging which causes harm to the environment (at any stage of the process).
EthicaCBD’s whole company ethos is based around being transparent, clean and ethical and so the leap into clean skincare was an easy decision.
Co-Founder Ruarri says,
“Our skincare range gives consumers the beauty they want, minus the ingredients they might not. Everything we need can be found in nature, so why use anything else? Intelligent, empathetic consumers are demanding more from beauty manufacturers, and not a moment too late. We are proud to be leading the way in the CBD wellness space for ethically-sound, clean cosmetics, and the overwhelming response to its launch shows that consumers are loving it too!”