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Become A CBD & CBG Trail Blazer

We've created a game-changing formula, infusing CBD, CBG and other therapeutic botanicals. Now we are looking for health pioneers to share its benefits with those who need it most.

Learn about EthicaCBD Sports Gel

Read through our B2B brochure below to find out more:

Customer Reviews

Hear from customers who use the Sports Gel daily:

July 2022:
Ian Botham could not walk around a golf course.

September 2022:
Ian Botham returned to competitive golfing.

An Icon's Testimonial - Lord Ian Botham OBE

After a 15-year Test Cricket Career (474 England caps) and 38 years of global charity walks (raising over £30mil), Sir Ian Botham OBE is quite simply the most impactful cricket player to come out of the UK, going above and beyond his title of ‘England’s Best Ever All-Rounder’.

Unsurprisingly, his body paid the price of carrying that weight, leading to decades of treatment and various intense surgeries. After making a somewhat miraculous return to his active lifestyle with the help of the Sports Gel, Ian got in touch with us to suggest a collaboration. It was clear to us at EthicaCBD that Ian would be able to help us get this product in front of more people who need it, and that’s our aim, so he’s now helping us to spread the word. His message is clear: 

“People should use it. If they need it, use it. It's not a gimmick. It really does work" - Ian Botham

– Ian Botham

“I sent the gel over to dad and three weeks later he was walking round Sunningdale”

– Liam Botham

"It really does work" because of what's in it.

The Game-Changing Formula of EthicaCBD Sports Gel

This game-changing formula combines CBD & CBG with an infusion of therapeutic botanicals, to create a product like no other. Above all, it does what it says it does.

The cooling effect provides instant relief to the desired area whilst the more complex benefits of the formula begin to reduce inflammation and deeper physical tensions. Feeling the combined benefits of these two effects, happy customers report a great improvement to their quality of life in the short-term and a cumulative increase in mobility as they continue to use the product.

Relieves & Soothes
Muscles / Joints / Tendons

Des (shown in the video) is my boxing coach. I train with him twice a week in the early hours of the morning before work. There’s no avoiding it… we’re both past our primes. Without the Sports Gel, there’s no way I’d be able to get out and active at 7am – the aches and pains I wake up with are far too discouraging these days. Equally, Des couldn’t lift his arms above his head before trying EthicaCBD. Put simply, this CBD & CBG formula is helping to keep both of us active. How cool is that?

"It really does work" because we spent two years perfecting it.

For every Sports Gel you buy, we will plant a tree. 'Owzat' for carbon neutral?

Oli's Experience With Topicals

One of our Founders, Olivier Reiner, suffers with an arthritic condition called ankylosing spondylitis. Prior to EthicaCBD’s inception, as part of Oli’s ongoing pain and inflammation management, he had researched and tested a wide variety of topical relief products.

Some natural, some synthetic. Some worked, some didn’t.

There was no clear ‘go-to’ natural topical that worked well enough for him, so as part of our original plan, we set about creating one. The plan being to use his extensive research, harness the value of the most efficacious natural ingredients and combine them with the known soothing properties of CBD in topical form. 

We had two core goals which underpinned the development of our topical formula:

  • Immediate relief
  • Lasting remediation 

Got questions? Pick a time for me to call you:

CBD + CBG = Sports Gel

An unexpected, but essential addition to the formula was another powerful cannabinoid called CBG (cannabigerol). Whilst developing this product, there was growing scientific interest in CBG and its potential health benefits and some small studies and anecdotal evidence suggested enhanced benefits when combined with CBD in a topical application. So, we added CBG into our formulation and it really did work. 

After 2 years of development, there was a particular iteration of the product which seemingly contained perfectly balanced amounts of therapeutic natural extracts, and we all felt it. This was the EthicaCBD Sports Gel.

New to CBD and CBG? Ask us a question.

Backed By Leading Researchers

As a company, we have sought guidance from our scientific advisors at DevelRX who specialise in providing strategic and scientific support on the discovery, safety, toxicity and regulatory approval of molecules that enter the central nervous system (CNS). 

As part of our collaboration with DevelRX, they have put together an “evaluation of non-clinical and clinical scientific evidence for CBD and CBG as a topical treatment for pain and inflammation”. I’d love to share this with you, as it’s an exciting read for anyone with scientific curiosity. 

Drop your name + email in the below boxes and I’ll get that sent across to you right away.

Open Your Stockist Account Today

Create an account to be granted access to wholesale pricing and stockist marketing supportAll new accounts receive a free sample of the EthicaCBD Sports Gel. 

There’s no obligation to make a purchase, but the option will be there when you’re ready.



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EthicaCBD - The Premium Ethical CBD Choice

Unrivalled quality

The unique combination of the finest organic hemp, precise extraction methods and rigorous quality testing ensures our CBD products offer unrivalled levels of natural purity.


Our products harness the power of nature and so, we do our best to ensure we protect it too. All of our raw materials are ethically sourced, our products are vegan-friendly and cruelty-free, and our production methods are sustainable.

Backed by science

With over 30 years of experience and numerous successful drug registrations, we are proud that our products are supported by the highly experienced, expert science team at DevelRx.

Ethical partner

We believe in quality and transparency. We care deeply about the purity of our products, our relationships with wholesalers and the preservation of the planet. From single therapists to large spas, we look to establish mutually prosperous partnerships.

Marketing support

 We want to work with our wholesalers to shake up the wellness industry. We’re happy to support you on marketing initiatives to help build our business together.